AMEX Takes Bailout, Boots Customers

by Dollars and Sense

It used to be that credit-card companies lured customers with cash rewards. Now American Express Co. is paying to get rid of them. The card issuer is offering selected customers a $300 AmEx prepaid gift card if they pay off their balances and close their accounts.

The unusual move underscores how quickly conditions have deteriorated in the credit-card market. The current economic morass was provoked by spiking mortgage defaults. But as the economic crisis widens and unemployment climbs, there is growing concern that credit-card defaults will soar into the stratosphere as well.

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Closing a line of credit generally hurts customer credit scores, even if the customers do it themselves. As soon as eligible AmEx customers sign up for the offer, they lose all Membership Reward points accumulated while they were customers, Ms. Faust says. That means customers should use up their points before agreeing to the offer.

Labels: American Express, AMEX, Credit card industry, TARP program

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2/24/2009 04:34:00 PM